Marketing Strategy
Following up is the most important part of your email marketing strategy -- so always go after the same audience at least twice...preferrably, up to 15 times!
Many times, some of your audience will miss the information the first time around (they could be too busy, or it's just not the right time, etc.). It's been my experience that response doubles with the second notice. In other words, if you got 100 people to join the first time, 100 more will join when you do a follow-up. Just think about what the response is after 10, 15 follow-ups!
But, nobody has the time to follow up with prospects via email....especially when you have thousands of prospects.
If you don't want to worry about writing your own emails and making sure your leads read the emails, I recommend using an autoresponder called GDI Power Prospector to email your leads. This tool has achieved a very high deliver rate which means that more emails you send reach the inbox of the recipient. GDI Power Prospector was also created specifically for GDI. All you need to do is upload your leads and they will automatically be sent a series of emails promoting your GDI site.
GDI Power Prospector is a great hands-free autoresponder, but if you want to tackle this yourself, I would also recommend a professional autoresponder to manage your lists of prospects. We recommend Getresponse The Getresponse Autoresponder will allow you to manage an unlimited number of email lists and send them messages whenever you want.
Getresponse has solved this Email Marketing problem! Many have tried to copy their system, but none have proven as effective as Getresponse. GetResponse provides you with:
- Unlimited autoresponders, follow-ups, messages, lists, broadcasts and email marketing campaigns.
- Powerful, cost-effective newsletter hosting.
- Unparalleled email deliverability.
- Click-through, sales and revenue tracking.
- Top-notch support and training.
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And you can use Getresponse for FREE!
If you want to succeed with an online business, it's very important that you master Email Marketing...whatever product you are marketing.
You'll need Getresponse to help you automated your marketing.
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